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The Press Office
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The PR Press Kit
Everything you need to run your press office like a professional — from day one.
Your seven downloads are below, ready to use immediately.
🎉 Welcome to your PR Press Kit
You've made one of the smartest investments in your business. Most small businesses either can't afford PR or don't know where to start — you now have everything a professional press office uses, built specifically for brands like yours. Bookmark this page so you can return to it any time.
YOUR SEVEN DOWNLOADS
01 — The Complete PR Workbook
Your entire PR system in one place — daily checklists, monthly planners, campaign tracker, pitching guide, story hooks, media contact log and full resource directory. Opens instantly in any browser, no account needed.
- 📋 Daily checklist
- 📅 Monthly planner
- 🎯 Campaign tracker
- ✉️ Pitching guide
- 📰 Coverage log
- 🧠 Story hooks
- 🤖 AI prompt library
Prefer to work directly in Notion? Drop us an email and we'll share the live page with you.
↓ Download
.HTML · OPENS IN BROWSER
02 — The PR Master Planner
A professional 11-tab spreadsheet for tracking everything — your annual overview, budgets, media contacts, coverage log, sample management, awards, campaign planning and the full AI prompt database.
- 📊 Annual overview
- 📇 Media contacts
- 💰 Budget tracker
- 📦 Sample log
- 🏆 Awards planner
- 🤖 AI prompts tab
↓ Download
.XLSX · EXCEL / SHEETS
03 — The AI PR Prompt Library
25 ready-to-use AI prompts that turn Claude or ChatGPT into your personal PR assistant. Enter your brand details once — every prompt updates automatically. Copy and paste straight into any AI tool.
- 📅 Calendar hooks
- 🧠 Media angles
- ✉️ Pitch emails
- 🎙️ Expert commentary
- ⚡ Reactive PR
- 📡 Trend spotting
- 🗺️ Strategy prompts
Open Tool →↓ Save file
.HTML · WORKS OFFLINE
04 — Press Release Template
A professional press release in the right format — five golden rules, every section explained with examples, Claire's tips throughout and fill-in-the-blank boxes for every part. Open in Word, fill in, send.
- ✦ Embargo & date line
- ✦ Headline & opening para
- ✦ Quote guidance
- ✦ Notes to editors
- ✦ GDPR sign-off
- ✦ Claire's tips throughout
↓ Download
.DOCX · WORD TEMPLATE
05 — How to Respond to a Journalist Request
Everything you need to respond to #journorequest, HARO, ResponseSource and press enquiries — where to find them, how to qualify a request, the exact response formula, a worked example and what never to do.
- 📡 Where to find requests
- ✓ 4 qualifying questions
- ✉️ Response formula
- 📄 Worked example
- ✕ What not to do
↓ Download
.PDF · ONE PAGE
06 — 101 Story Angles for Small Businesses
A complete prompt list to spark your next press pitch — 101 angles across 13 categories including launches, seasonal hooks, expert stories, founder angles, data-led stories, trend newsjacking and opinion pieces.
- 🚀 Launch & new
- 👤 Founder stories
- 📅 Seasonal hooks
- 📊 Data & research
- 💡 Trend & newsjack
- ❓ Opinion & debate
↓ Download
.PDF · REFERENCE GUIDE
07 — 2026 PR Calendar
Every key date, awareness day, seasonal hook and trade moment across 2026 — with specific PR angles for each one, lead time guidance and colour-coded by type. Plan 12 months of pitching in one document.
- 📅 12 months of dates
- 🔴 Key dates
- 🔵 Awareness days
- 🟢 Seasonal hooks
- 🟡 Trade moments
- ✦ PR angle for every date
↓ Download
.PDF · PRINT-READY
✦ BONUS
The Small Business PR Playbook
The 45-page playbook by Claire that forms the foundation of everything in this kit — 25 years of PR experience distilled into a practical guide you can read cover to cover in an afternoon.
25 years of PR expertise
eBay · ASOS · Amazon UK
Very · Royal Caribbean
↓ Download
.PDF · 45 PAGES
GETTING STARTED — DO THIS TODAY
1. Import the Notion workbook
Open Notion → New page → ··· → Import → Markdown & CSV. Upload the .md file. 60 seconds.
2. Set up the Excel planner
Fill in the Dashboard tab with your brand details. 5 minutes — sets up your entire tracking system.
3. Print the 2026 Calendar
Download and print the PR Calendar. Pin it up. Find your next 3 pitch windows and add them to your diary today.
4. Run your first AI prompt
Open the Prompt Library, enter your brand details, run "Key PR Hooks — Next 3 Months" and start pitching.
"The biggest thing I see holding small businesses back from PR isn't budget or profile — it's knowing where to start. You now have everything you need. The only thing left is to begin. Pick up the phone, write the pitch, send the email. The press is waiting for great stories — make sure yours is one of them."
Claire
Founder, The Press Office Group · 25 years in PR
MAKE THE MOST OF YOUR KIT
📅 Long-lead magazines work 4 months ahead
If it's March, you should be pitching Christmas now. Check your Monthly Planner every month.
⚡ Newsjacking windows are 24–48 hours
Small businesses have a speed advantage over big brands. Use your AI prompts to react fast.
✉️ Never BCC a pitch email
Personalise every single one. Use the Pitch Email prompt to write them faster — not to send the same one to everyone.
🤝 Relationships beat releases
One coffee with the right journalist is worth more than 100 cold pitches. Log every contact in your Media Contacts tab.
📊 Evaluate every single month
Use the "Evaluate Last Month's PR" prompt on the last working day of every month. The brands that improve fastest are the ones that review regularly.
🎯 Start with your best 10 contacts
Don't blast 200 journalists. Build deep relationships with 10 who genuinely cover your space. Quality always beats quantity.
The Press Office Group · ThePressOfficeGroup.com
Questions? [email protected]